Sunday 6 February 2011

Time to Stop Browsing and Make a Purchase

Hmm, I'm back in cattle class on the return train journey, and just discovered another reason for spanking the company credit card and upgrading to first class. Since the last time I travelled as a pleb, East Coast have seen fit to 'monetise' their Wi-Fi. If you're in first, you can have as much Wi-Fi as your business travelling heart desires. But here in the cramped land of the free-coffee-free, you can have a tantalising 15 minutes to browse for nowt, and then you have to 'upgrade' and pay for it! WTF? You can't do that! Offer a 'service' (albeit largely theoretical, given the amount of time it's generally available on a four and a half hour journey) and then take it away again.

I fear East Coast trains are taking business tips from Ryan Air. And that's never a good thing.

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